As President of Brand Strategy at Brand Fieldworks, Bruce works at the intersection of brand strategy, visual design, and customer experience, with a focus on how brands perform in real environments. His approach is grounded in firsthand observation, clear judgment, and practical insight.

Being both creative and analytical, Bruce has a knack for getting at the essence of the problem quickly. His field-based analysis helps organizations align brand vision with visual systems, customer service, and operational behavior.

Bruce partners directly with leadership teams to identify gaps between brand intent and operational reality — and to provide clear, written guidance that supports better decisions. He’s spent his career studying how brands show up in practice — not just in decks or guidelines, but in the spaces, services, and interactions customers encounter every day.

Check out Bruce’s background solving big challenges for big brands.